I was tasked with concepting an unique animation style for Eastern Bank's social ads. The concepting project started with the personal loan projects, but the final styles where going to be leveraged for all the other products through the rest of the  year. The client goals were to not use photography and to keep all animations to under 10 seconds. 

These goals lead to the creation of the "animagraph" style; based off the concept of a cinemagraph. A cinemagraph is a video piece where everything is still except for a single isolated element. I applied this idea to animated vector illustrations. I illustrated a couple of reasons someone might need to apply for a personal loan (car trouble, injuries, home repairs, and debit consolidation) and found one element to animate in each of the composition.